We design brands by understanding who you are and uncovering what motivates your customers. Our unique three-step process can take your business from a newly conceived idea to a confident and bold brand in just three weeks. At Sail Away, we do more than create brands; we connect the elements that make your business stand out.
In the art of standing out in the crowd, it’s not enough to offer an exceptional product or service; it’s about building a strong and enchanting brand that leaves an indelible mark.
We understand that in a world overflowing with choices, authenticity and emotional connection are key. That’s why we break through conventional barriers to elevate your identity to the next level, giving you the key to unlock the hearts and minds of your customers.
In our discovery phase, we leave no stone unturned. Every brand must have a solid strategic foundation, so every project begins with insightful questions to deeply understand your target audience.
We will ask you to complete:
Once we have this information, we will create a brand strategy document, which will become our main guide for the project and for all design decisions we make in the future.
Let’s get visual! In this phase, we create your custom logo set, including horizontal, vertical, and square versions of your logo, as well as exporting the logos in a variety of colors.
Analyzing the responses from the initial questionnaire, we explore typography and develop a color palette that reflects the brand’s essence. Specifically, we examine how to use fonts from a hierarchical perspective, both in print and online, and consider how they can be applied to materials such as business cards and other supporting elements.
We take everything we’ve designed in phase two and create a Branding Book that includes a set of customized brand guidelines. This provides you with a document that you can use to reinforce a consistent vision of your business.
You can use this document personally as a reference or send it to designers, suppliers, or employees to demonstrate how your brand should be applied to materials.
The Nuba method sets us apart from the rest by immersing deeply in your business, uncovering your unique identity and essence. Through close collaboration and a focus on details, we create branding strategies that highlight what makes you special and authentic.
We understand that the idea of creating your own brand can be overwhelming, which is why our team of experts is here to make it a reality. We always recommend having a brief phone conversation before taking the first step. Get in touch with us to discover how we can build the brand of your dreams.
Whether you’re starting your business from scratch and need creative guidance or you feel it’s time for your outdated brand image to evolve with you, we have a package for every stage of your business that will help refine your aesthetics and create brand communications that fully reflect who you are and connect with your customers.
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